OUR STORY
In the spring of 2019, Creative Director and Founder of Our House, Kate Greene was inspired to launch her own boutique marketing consultancy, with her 30+ years of beauty & fashion industry experience as a marketer, trend expert and storyteller. A strategic visionary, brilliant writer and trend futurist, she captures emotion with her words and always zones in on the next big idea. An accomplished public speaker, Kate is frequently asked to participate on industry panels, and sought after for her presentation coaching skills. Her creative writing expertise brings your strategy to life, covering a broad spectrum including fragrance brand descriptions and stories, speech writing, concept naming, concept stories and advertising copy.
Kate has worked for some of the beauty industry's leading companies including Revlon, L'Oreal and Coty as well as the world leader in fragrances and flavors, Givaudan. Her extensive experience in marketing covers the global marketplace, supporting a wide array of leading beauty and fashion lifestyle brands. At her core, Kate is an intuitive and successful "idea" expert. Her uncanny ability to identify and understand consumer preferences, lifestyle trends, marketplace insights and brands is why companies who are seeking creative business solutions frequently say, "Let's call Kate." Today, you can call Kate at Our House, to collaborate with her and enjoy a creative process that comes with a spirit of chic ease with a big dose of happy passion.
OUR BRAND
Cue the music. Kate not only named her agency after a beloved song, it's become the soundtrack for her new business. This iconic, much-loved anthem of the '70s, written and sung by Graham Nash of Crosby, Stills, Nash & Young fame, the song is "Our House." A feel-good story about simple pleasures, romantic tenderness and happy, sweet moments.
“Our House” is a song with special meaning to Kate and her husband. She gifted the handwritten lyrics of the song to Paul when they moved into their home 20 years ago. The feeling and emotion behind “Our House,” the song are the same values she is building her agency around: happiness, welcoming cozy comfort and ease, and the power of the senses: music, scent and beautiful things… and the confidence that everything will turn out just right.
Our House is built on a foundation of happy moments and creative energy. The elements of the "Sun-Star" logo on a background of vivacious, happy citron YELLOW tell the Our House story. It took Kate about 30 seconds to decide what color the Our House brand was meant to be. The color yellow symbolizes creative curiosity, joyful passion, comfortable collaboration, fresh optimism and sunshiny warmth. It's the color that makes you smile! Yellow is the color of sunshine, optimism and happiness, creativity, 1970’s smiley faces, yellow roses and the warmth of firelight.
The "Sun-Star" logo designed by Art Director, Alessia Elysee, captures the sensorial power of the sun and the stars, a favorite motif of Kate's. It captures the inspiring nature of stars shining brilliantly in the night sky and sunlight shimmering like diamonds on the water. Kate is a romantic and is known for her love of sparkle, glitter and disco balls. The 10-pointed "Sun-Star" has a magical, mystical and cosmic vibe, while it also symbolizes the aspiration to always reach for the stars.
OUR MISSION
Our House opens its doors to you, with our mission to listen to you and really understand your business needs; we are dedicated to offer you creative marketing support that communicates your creative vision.
OUR SERVICES
OUR HOUSE is open for YOU, providing a menu of creative support tailored to your business, helping you seize opportunities, overcome challenges and grow your business.
These are our core offerings:
Copywriting & Strategic Storytelling
Concept Development & Brand Naming
Inspiration & Ideas: White Space ID
Speech Writing & Public Speaking Coaching
Please contact us to discuss how we can help you and we can also discuss our process and our fees, and provide you with a proposal of how we can support your business needs.
OUR FOUNDER
Kate Greene is the Founder & Creative Director of OUR HOUSE.
Born and raised in Boston with a passion for the stage, art and writing, she holds a BA in English Literature from The University of Massachusetts. After working in Special Events for a Boston-based restaurant chain, she moved to NYC as a new bride and forged her way in the beauty industry. In a career spanning over three decades, she has worked for leading international companies including top designers and celebrities. Her frequent global travels have fed her adventurous spirit and her curious mind. She loves to play golf with Paul, her husband of 32 years and friends. The loves of their lives are their son Matthew and daughter Alex. They all love their big, yellow rescue lab Layla and live in New Rochelle, New York.
LECTURES & SPEAKING ENGAGEMENTS
Guest Lecturer: 2019-2023,
“Leading with Creativity”
Pratt Institute, School of Design: September 2019
“Fragrance Design” Panelist
Guest Lecturer: 2019-2023
